The New England Society for Healthcare Communications Spring Conference took place May 29-31, 2019, in Providence, RI. The event highlighted recent changes within the healthcare industry, investigated how certain companies are influencing the structure of daily business, and included daily keynote speakers and breakout sessions with topics such as emerging technologies and patient engagement.
PYA Senior Manager Annapoorani Bhat presented “How Much Is Your Brand Worth? Understand and Leverage Your Brand Value.” Through a discussion on case studies, best practices, and different perspectives about brand valuation, the presentation:
- Evaluated factors that influence brand strength.
- Reviewed practical examples of organizations that have successfully leveraged their brand value.
- Explained appropriate methodologies, calculations, and considerations for brand valuation.
View the presentation below.