When establishing a healthcare joint venture or affiliation, evaluating the brand’s value—including the expected incremental value it will bring to the proposed business arrangement—is an important first step.  Such valuations require a thorough analysis of factors such as: competition for services, margins achievable through the new venture, and the anticipated impact of branding on cash flows. Whether your arrangement involves the transfer of ownership, control rights, preferred returns, or a royalty payment for the use of the brand, PYA has the experience and expertise to assist you in determining fair market value.


PYA has substantial experience performing brand valuations for affiliation arrangements, joint ventures, and acquisitions for a wide range of organizations such as:

  • Academic Medical Centers
  • Cancer Centers
  • Hospitals and Health Systems
  • Orthopedic Practices
  • Physician Practices
  • Radiation Therapy Centers
  • Teaching Hospitals

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