PYA White Paper Explores Valuation of Healthcare Brands

whats-in-a-namePYA has released a new white paper exploring the ins and outs of healthcare brand valuation and the importance of strategic positioning in maintaining brand relevance within the industry. 

View White Paper

A new white paper from PYA, “What’s in a Name?  Valuation of Healthcare Brands,” outlines the importance of branding within the healthcare industry to increase reputational strength and realize greater levels of profitability.

With the rise of value-based reimbursement models, hospitals must jockey for opportunities to participate in provider networks—those opportunities will be critical.  Physician groups will find hospitals with stronger brands more attractive.  Healthcare organizations are exploring a variety of ways to monetize their brands, and numerous small providers are seeking affiliations with larger organizations.

PYA’s white paper outlines the advantages of robust branding.  It explains the factors that influence brand strength; provides examples of organizations that have successfully leveraged their brand’s value; and explores methodologies, calculations, and considerations for brand valuation.

According to the paper, “Building a strong brand and maintaining its relevance in the market involves sustained investment and strategic positioning.  While consumers may not be willing to pay more to be treated at a healthcare facility with a distinguished brand, the choice of where they would seek care is affected by the perception of quality embedded within the entity’s brand.  Hence, in an environment where there is significant competition for medical services, strategic investments that improve brand awareness are critical to ensure continued relevance of health systems within their community.”

PYA’s Brand Valuation Team can help health systems, academic medical centers, and other healthcare providers evaluate value as they apply their well-developed brands to various forms of partnerships including affiliations, joint ventures, and transactions.  From AMCs applying their name and expertise to improve community cancer programs to orthopedic physician groups with a strong brand value due to long-standing partnerships with major sports teams, we can help evaluate various arrangements in the context of fair market value.  Myriad factors influence a health system’s value proposition, and the PYA team is experienced in understanding and accounting for the interdependence of these factors and their influence on branding and brand value.


Related Posts
In this podcast, PYA’s Martie Ross and Aaron Elias discuss the 2018 Medicare Shared Savings Program application cycle, highlighting key reasons to participate in the MSSP, the basics of forming...
Read More
MSSP

PYA Podcast: The ABCs of the MSSP

PYA has released a new white paper exploring best practices in medical necessity to help providers avoid denials and recoupments.   A new white paper from PYA, “Medical Necessity—Current Status,...
Read More
mednecessity-image

PYA White Paper Provides Guidance on Medical Necessity

PYA Healthcare Consultants Angie Caldwell and Kathryn Culver co-authored an article—“How Is Your CRNA Arrangement Affecting Your Reimbursement?”—which recently was published in Becker’s Infection Control & Clinical Quality.   Article...
Read More
CRNA

How Is Your CRNA Arrangement Affecting Your Reimbursement?

PYA (Pershing Yoakley & Associates), a national management consulting and accounting firm, has released a new infographic and supplementary study that explore market trends related to the supply and demand...
Read More
genpsych-feat

New Infographic: Fair Market Value Compensation Spotlight on General Psychiatry

We have released a new infographic and supplementary study that explore market trends related to the supply and demand for psychiatric resources, as well as the impact this demand has had...
Read More
genpsycinfographic

Fair Market Value Compensation: Spotlight on General Psychiatry

As a platinum sponsor of the Health:Further Festival, PYA is pleased to share details about a unique 4-day event coordinated by Health:Further and the Tennessee chapter of HIMSS.  PYA President...
Read More
Health:Further

Health:Further, HIMSS Launch 4-Day Future-of-Health Festival in Music City

Earlier this year, we noted the importance of healthcare “consumerism,” a topic once largely confined to conceptual discussion that has now become an urgent competitive reality for healthcare providers.  Recently,...
Read More
healthcare consumerism

Strengthening Your Consumer-Based Platform: A 5-Part Series–Part 1 Access

PYA Principal Carol Carden and Manager Kathryn Culver co-authored an article, “Now Trending: Telemedicine Call Coverage,” which recently was published in Becker’s Health IT & CIO Review. Article Excerpt: When...
Read More
telemedicine call coverage

Now Trending: Telemedicine Call Coverage

PYA has released a new white paper that demonstrates the appraiser’s key role in determining fair market value for financial arrangements under alternative payment models, allowing providers to pursue new...
Read More
valapm-header

Alternative Payment Model Valuation for Compliance, Success Under APMs

Share This Insight

If you received value from this article, please share it with your network (e.g., Facebook, Twitter, LinkedIn). Icons below for your convenience.

Stay Current

See more newsletter and alert options.

PYA Population Health Ascend

PYA Healthcare Blog

PYA Thought Leadership Services

The Healthcare Loop