Rural Healthcare Advisory Services

Rural healthcare organizations face a distinct set of challenges, including workforce shortages, reimbursement pressures, limited resources, and the ongoing need to preserve access to essential services. Building on decades of rural health experience, PYA helps rural providers and critical access hospitals develop practical, data-informed strategies shaped by the needs of their communities.

Our work addresses the financial, operational, strategic, and regulatory issues that directly affect rural healthcare sustainability. This includes provider compensation and fair market value, Medicare and Medicaid reimbursement, managed care, physician alignment, facility planning, compliance, and community health needs. We help rural organizations evaluate priorities, strengthen access and workforce strategies, and make informed decisions about the future of care in their communities.

PYA's Comprehensive Services for Rural Healthcare Organizations

Rural Health Transformation Program Support

  • Evaluate RHTP funding opportunities and organizational fit
  • Support RFA, RFP, grant, and subaward planning
  • Develop application materials, workplans, and outcome metrics
  • Plan for implementation, reporting, and sustainability
  • Align funded initiatives with rural health priorities

Explore PYA’s Rural Health Transformation Program services

Download the PYA Rural Health Funding Opportunities Guide

Revenue Cycle 

  • Evaluate and Develop Detailed Action Plans to Improve Revenue Cycle Operations
  • Assist With Commercial Contract Evaluation, Negotiations, and Dispute Resolution
  • Take Full Advantage of Cost-Based Reimbursement

Patient Care Revenue

  • Reduce Hospital Services Outmigration
  • Optimize Service Lines and Rural Health Clinic Operations
  • Perform Provider Needs Assessment and Develop a Recruitment Plan
  • Enhance 340B Program

Operations

  • Evaluate and Execute Outsourcing of Back-Office Operations
  • Advise on Care Models Including Efficient Staffing and Top of License Practice
  • Facilitate Use of Data for Operational Monitoring and Improvement

Compliance

  • Provide Regulatory Updates and Related Work Plans
  • Serve as a Dedicated Compliance Resource
  • Conduct Mock Surveys and Develop and Execute Corrective Action Plans
  • Provider Compensation Valuation, Planning, and Design

Information Technology

  • Optimize IT Investments
  • Mitigate Cybersecurity Risks
  • Analyze and Address Critical Systems and Technology Controls
  • Serve as Dedicated IT Resource

Market Assessment

  • Compile Data From Multiple Sources to Understand Current Market Position
  • Utilize Assessment to Identify Immediate Opportunities and to Evaluate Performance Over Time
  • Prioritize Initiatives Based on Community Need

Capital

  • Assess Infrastructure Needs
  • Identify and Pursue New Sources of Capital
  • Develop and Execute Real Estate Strategy

New Payment Models

  • Identify and Evaluate Opportunities for Participation
  • Assist With Quality Improvement Initiatives
  • Develop Sustainable Infrastructure to Manage Patient Populations

Governance

  • Evaluate and Make Recommendations for Board Structure and Operations
  • Provide Timely and Relevant Board Education
  • Facilitate Retreats and Planning Sessions

Strategic Relationships

  • Identify, Evaluate, and Pursue Opportunities
  • Structure Arrangements to Protect and Promote Community Interests
  • Optimize Benefits of Existing Arrangements

Our Experience & Qualifications

Rural Is Not Small Urban

PYA-Rural-Health-Strategy-Advisory-Left-Image

 

  • Received The University of Kansas Health System Hall of Fame
    2023 Partner in Excellence Award recognizing PYA’s work over
    the last decade with initiatives including the Kansas Clinical
    Improvement Collaborative, a rural clinically integrated network
    serving more than 80 communities
  • Named Modern Healthcare Top 20 Consulting Firms since 2006
  • Recognized as Top 100 Accounting Firm in the U.S. since 2017
  • Selected as frequent presenters at state and national rural
    health conferences
  • Privately owned for over 40 years so we answer first to clients
  • Serve healthcare clients in all 50 states
  • Offer resources accessed by thousands of rural
    health leaders
  • Develop creative strategies in partnership with
    numerous rural health systems

 

A rural hospital’s next step depends on its payment structure as well as its operating needs. PYA helps rural providers and critical access hospitals evaluate revenue cycle performance, commercial payer agreements, cost-based reimbursement, and service line operations. Connecting those findings with staffing and infrastructure needs gives leaders a basis for deciding which changes to pursue.

Provider needs assessment connects the supply of physicians and advanced practice providers with community demand. In PYA’s published Ballad Health case study, the analysis combined service-area definitions, provider supply, market demand, and local leadership input. The findings identified specialty needs and informed recruitment priorities across hospital service areas.

Market assessment is useful when leaders must choose among service changes, infrastructure investments, and strategic relationships. PYA brings together information about market position, patient outmigration, and community needs to help rural organizations evaluate opportunities. That analysis can inform service line planning and capital priorities while providing a baseline for evaluating performance over time.

Rural Providers Services Frequently Asked Questions

Why can a well-designed rural health project still fail to receive RHTP funding?

A project must fit the applicable state’s eligibility rules, approved activities, selection process, and reporting requirements. A strong project concept alone does not establish eligibility or secure funding. Providers need to identify their state’s funding pathway and application requirements before deciding how to participate.

What can create audit exposure after a rural provider receives RHTP funding?

Weak documentation, unsupported costs, and claims that do not connect expenditures to approved activities can create audit exposure. Recipients should plan for applicable grant-compliance and audit requirements before spending, maintain contemporaneous documentation, and follow their state’s program requirements and award terms.

How can a provider needs assessment support rural workforce planning?

A provider needs assessment compares available physician and advanced practice provider capacity with community demand. It can identify specialty gaps and help leaders turn those findings into recruitment priorities. Local information, such as anticipated retirements and service expansion plans, helps make the assessment useful for workforce planning.

How can a market assessment help a rural provider prioritize services and investments?

A market assessment brings together data about market position, community need, and service use to help leaders compare opportunities. The findings can inform service line and rural health clinic planning, efforts to address patient outmigration, and infrastructure priorities. They also provide a baseline for evaluating performance over time.

What should a critical access hospital understand about cost-based reimbursement?

Medicare generally reimburses critical access hospitals at 101% of Medicare’s share of reasonable costs for hospital inpatient and outpatient services. Other services can have different payment provisions. Cost reporting and service-specific reimbursement analysis therefore need to be considered together when evaluating financial performance and planning changes.

The PYA Difference

PYA TestimonialPYA serves to solve our members’ most challenging problems. Over the years they have proven to be experts in rural health, of the highest integrity, and responsive to their clients’ needs. Like our members, PYA is driven by a passion for ensuring local access to high-quality healthcare services.

— Rich Rasmussen
President and Chief Executive Officer
Oklahoma Hospital Association

PYA Healthcare Transaction Support Services - Clients Served
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Contact Our Rural Healthcare Advisory Services Team

Team Leaders

Lori Foley Headshot Lori Foley

Managing Principal of Consulting

Subject Matter Experts

Angie Caldwell Headshot Angie Caldwell

Principal and Firm Chief Financial Officer

Aaron Newcomer Headshot Aaron Newcomer

Senior Manager

PYA
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