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Published October 20, 2020

Upping the Strategy — PYA Adds Four New Executives

PYA, P.C., a leading certified public accounting and healthcare consulting firm, is pleased to announce the addition of four new executives to enhance its clients’ strategic resources.

PYA is pleased to announce the addition of four new executives to its consulting practice. “The demand for experienced executives to help our clients develop new strategies has never been greater,” said PYA President and CEO Marty Brown. “The addition of these outstanding healthcare leaders, with strong backgrounds in strategic advisory services, strengthens our capabilities and broadens clients’ access to the expertise, resources, and guidance they seek.”

Orlando Alvarez has joined PYA as a Consulting Principal supporting the firm’s Strategy team. He brings nearly three decades of experience as a strategic advisor to health systems across the United States and Europe. His focus areas include partnering and integration, service line optimization, portfolio diversification, and strategic agenda management.

Most recently, Alvarez served as Managing Director and Partner at Berkeley Research Group, leading its Enterprise Strategy practice. He also served as Chief Strategy Officer at Cleveland Clinic Florida, and has held C-suite positions in multiple not-for-profit and investor-owned healthcare organizations. Alvarez is a recognized thought leader and innovator in the field of healthcare strategy and business development. He holds a Bachelor of Arts from Bennington College in Vermont.

Ken McCosh now serves as a Consulting Principal for the firm’s Transaction Advisory service line. He has spent more than two decades assisting health systems with fiscal management, productivity improvement, and strategic planning needs. With expertise in accounting, revenue enhancement, project management, budgeting, forecasting, transactions, and other advisory services, he provides decision support as clients strive to improve their businesses.

Most recently, McCosh served as System Vice President of Finance for Ascension Florida St. Vincent’s Healthcare. Prior to that, Ken worked as Director of Decision Support, Budget, and Project Management for Brooks Health System and as a Healthcare Advisory Services Manager for KPMG. A CPA, Ken holds a Bachelor of Business Administration in Accounting from the University of Georgia.

Mike Nichols is joining PYA as a Consulting Principal in the Reimbursement service line. He has served as a leader in the healthcare reimbursement space working with national health systems as well as international accounting and audit firms for more than 35 years. His expertise is in developing, supporting, and enhancing Medicare and Medicaid cost reporting, audit, and net patient revenue leadership. Additionally, he has experience serving clients in a multitude of reimbursement areas including uncompensated care, disproportionate share, Medicare bad debts, graduate medical education, and provider-based statuses.

A CPA and FHFMA (Fellow of the Healthcare Financial Management Association), Nichols holds a Bachelor of Science in Accounting from the University of Illinois-Urbana. Most recently, he served as Associate Vice President of Net Revenue and Reimbursement for Rush University Medical Center. Prior to that, he worked as a Partner of Healthcare Advisory Services for RSM US, LLP for more than 16 years.

Marcy Cent recently joined PYA as a Senior Manager within the firm’s Strategic Planning team. Her nearly two decades’ experience includes working within multi-hospital health systems and providing strategic guidance and advisory support to physicians and hospital systems. She brings expertise in strategic planning, market assessments, new program development and implementation, program optimization, physician and hospital integration, multidisciplinary team facilitation, accreditations, quality metric development, facilities planning, and programming. Cent holds a Bachelor of Science in Business Management from Fairfield University and a Master of Business Administration from Emory University’s Goizueta Business School.

Both Alvarez and McCosh will serve clients from the firm’s Tampa office, Nichols from the Knoxville office, and Cent from PYA’s Atlanta location.

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