David McMillan, PYA’s CFO and Managing Principal of Consulting Services, joined Joseph Tomaino, CEO of Grassi Healthcare Advisors, for a Georgia Hospital Association webinar on skilled nursing facilities (SNF). “Using Data to Grow SNF Admissions” covered how operators can leverage a strategic approach using data focusing on referral patterns to develop programming based on patient needs, and how to market those specialized services. With “routine” admissions dwindling, SNFs must pursue new initiatives to attract patients with greater care needs.
The session explained the steps in this strategic process, including real-world success stories demonstrating the value of this approach. Presenters:
- Identified the causes and impact of dwindling routine SNF admissions.
- Demonstrated the use of Medicare claims data to gain valuable insights regarding referral sources’ changing needs.
- Detailed the strategic process of using those insights to develop and market niche services.
The one-hour webinar took place on November 18, 2021.
If you would like guidance related to SNFs or would like assistance with any matter involving strategy and integration, valuation, or compliance, contact one of our PYA executives below at (800) 270-9629.