Rural Healthcare Advisory Services

Building on decades of rural health experience, PYA helps rural providers pursue data-driven, locally informed transformation designed to preserve access to essential services and strengthen connections across the broader care continuum. We understand that rural healthcare is not simply “small urban” healthcare. Rural providers face distinct challenges that require practical, customized solutions rooted in the needs of their communities.

We support rural providers and critical access hospitals with services tailored to today’s most pressing challenges in rural healthcare delivery. Our team offers strategic guidance on provider compensation, fair market value assessments, Medicare and Medicaid reimbursement, and regulatory compliance in rural healthcare. We also assist with managed care contracting, facility development, physician alignment strategies, and rural community health needs assessments. With a strong focus on rural hospital sustainability and rural health workforce retention, we help organizations improve access to care and plan for long-term success.

PYA's Comprehensive Services for Rural Healthcare Organizations

RHTP Support

  • Evaluate RHTP funding opportunities and organizational fit
  • Support RFA, RFP, grant, and subaward planning
  • Develop application materials, workplans, and outcome metrics
  • Plan for implementation, reporting, and sustainability
  • Align funded initiatives with rural health priorities

Explore PYA’s Rural Health Transformation Program services

Download the PYA Rural Health Funding Opportunities Guide

Revenue Cycle 

  • Evaluate and Develop Detailed Action Plans to Improve Revenue Cycle Operations
  • Assist With Commercial Contract Evaluation, Negotiations, and Dispute Resolution
  • Take Full Advantage of Cost-Based Reimbursement

Patient Care Revenue

  • Reduce Hospital Services Outmigration
  • Optimize Service Lines and Rural Health Clinic Operations
  • Perform Provider Needs Assessment and Develop a Recruitment Plan
  • Enhance 340B Program

Operations

  • Evaluate and Execute Outsourcing of Back-Office Operations
  • Advise on Care Models Including Efficient Staffing and Top of License Practice
  • Facilitate Use of Data for Operational Monitoring and Improvement

Compliance

  • Provide Regulatory Updates and Related Work Plans
  • Serve as a Dedicated Compliance Resource
  • Conduct Mock Surveys and Develop and Execute Corrective Action Plans
  • Provider Compensation Valuation, Planning, and Design

Information Technology

  • Optimize IT Investments
  • Mitigate Cybersecurity Risks
  • Analyze and Address Critical Systems and Technology Controls
  • Serve as Dedicated IT Resource

Market Assessment

  • Compile Data From Multiple Sources to Understand Current Market Position
  • Utilize Assessment to Identify Immediate Opportunities and to Evaluate Performance Over Time
  • Prioritize Initiatives Based on Community Need

Capital

  • Assess Infrastructure Needs
  • Identify and Pursue New Sources of Capital
  • Develop and Execute Real Estate Strategy

New Payment Models

  • Identify and Evaluate Opportunities for Participation
  • Assist With Quality Improvement Initiatives
  • Develop Sustainable Infrastructure to Manage Patient Populations

Governance

  • Evaluate and Make Recommendations for Board Structure and Operations
  • Provide Timely and Relevant Board Education
  • Facilitate Retreats and Planning Sessions

Strategic Relationships

  • Identify, Evaluate, and Pursue Opportunities
  • Structure Arrangements to Protect and Promote Community Interests
  • Optimize Benefits of Existing Arrangements

Our Experience & Qualifications

Rural Is Not Small Urban

PYA-Rural-Health-Strategy-Advisory-Left-Image

 

  • Received The University of Kansas Health System Hall of Fame
    2023 Partner in Excellence Award recognizing PYA’s work over
    the last decade with initiatives including the Kansas Clinical
    Improvement Collaborative, a rural clinically integrated network
    serving more than 80 communities
  • Named Modern Healthcare Top 20 Consulting Firms since 2006
  • Recognized as Top 100 Accounting Firm in the U.S. since 2017
  • Selected as frequent presenters at state and national rural
    health conferences
  • Privately owned for over 40 years so we answer first to clients
  • Serve healthcare clients in all 50 states
  • Offer resources accessed by thousands of rural
    health leaders
  • Develop creative strategies in partnership with
    numerous rural health systems

 

Rural Providers Services Frequently Asked Questions

Why can a well-designed rural health project still fail to receive RHTP funding?

RHTP funding moves through state-designed programs rather than one uniform provider process. PYA explains that eligibility, allowable activities, selection methods, distribution models, reporting expectations, and the definition of rural can vary by state. Providers therefore need to monitor their state’s plan and understand the specific pathway through which funding will be awarded.

What can create audit exposure after a rural provider receives RHTP funding?

RHTP is federal financial assistance subject to Uniform Guidance and Single Audit requirements. PYA advises recipients to treat documentation and audit readiness as front-end compliance work because the program is cost-reimbursable and claimed expenditures must be clearly linked to approved activities. Organizations expending $1 million or more in federal awards annually are subject to a Single Audit.

How can a provider needs assessment support rural workforce planning?

PYA includes provider needs assessment and recruitment plan development among its rural patient care revenue services. The assessment can help a rural organization identify provider needs, translate those needs into recruitment priorities, and support its broader focus on workforce retention and access to care.

How can a market assessment help a rural provider prioritize services and investments?

PYA’s rural provider services use data from multiple sources to clarify current market position, identify immediate opportunities, evaluate performance over time, and prioritize initiatives based on community need. The same page connects this work with reducing service outmigration, optimizing service lines and rural health clinic operations, and planning for infrastructure and capital needs.

What should a critical access hospital understand about cost-based reimbursement?

PYA’s Medicare Payment Primer explains that Critical Access Hospitals are reimbursed at 101% of Medicare’s share of reasonable costs for hospital inpatient and outpatient services. Specific payment provisions also apply to areas such as swing beds, ambulance services, and the Method II option for outpatient professional services, making reimbursement and cost reporting an important part of rural financial planning.

The PYA Difference

PYA TestimonialPYA serves to solve our members’ most challenging problems. Over the years they have proven to be experts in rural health, of the highest integrity, and responsive to their clients’ needs. Like our members, PYA is driven by a passion for ensuring local access to high-quality healthcare services.

— Rich Rasmussen
President and Chief Executive Officer
Oklahoma Hospital Association

PYA Healthcare Transaction Support Services - Clients Served
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Contact Our Rural Healthcare Advisory Services Team

Team Leaders

Lori Foley Headshot Lori Foley

Managing Principal of Consulting

Subject Matter Experts

Angie Caldwell Headshot Angie Caldwell

Principal and Firm Chief Financial Officer

Aaron Newcomer Headshot Aaron Newcomer

Senior Manager

PYA
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