Lori is a marketing leader with more than 25 years of experience in marketing strategy, digital platforms, and audience engagement. As Director of Marketing at PYA, she leads the firm’s national webinar program and oversees SEO/AEO strategy, lead generation, web and UX design, and AI-enabled marketing initiatives that support the firm’s visibility and growth.
Throughout her career, Lori has led major website and digital initiatives and produced award-winning creative recognized with local, regional, and national ADDY honors. She is a former president of the Sweetwater Area Business Association and has owned and operated several successful small businesses, bringing a practical, business-focused perspective to her work.