PYA is pleased to announce Katie Powers has joined the firm as Director of Content Marketing. Most recently, Powers was the brand and communications strategist for Boldsquare.
In the new role, Powers will direct the development and execution of the firm’s content marketing strategy in alignment with PYA’s brand, values, and business objectives and expand PYA’s thought leadership and engagement in multiple industries.
Powers is a results-oriented strategist with experience in brand development, content strategy, project management, and team leadership. She creates and implements strategic plans that deliver value across diverse industries and is adept at developing cross-channel marketing strategies and thought leadership.
“As a communications and brand strategist, Katie has proven expertise in aligning creative initiatives with business objectives to achieve organizational excellence,” said Ron Feinbaum, Chief Marketing Officer. “Her addition to the PYA Marketing team elevates PYA’s ability to help clients and the firm strategically tell their stories and expands the firm’s position as a trusted leader across many industries.”
Through its Marketing team, PYA offers a robust series of complimentary thought leadership resources, including industry-targeted webinars, instructive articles, award-winning videos, newsletters, white papers, and helpful tools.