The annual Academic Medical Centers and Teaching Hospitals Institute program through the American Health Law Association was held virtually this year. The event looked at the role of AMCs during a pandemic, and planning for the future. PYA President Marty Brown spoke along with Lawrence W. Vernaglia, a partner with Foley & Lardner LLP. Their presentation, “New, Innovative, Revenue-Generating Ideas for AMCs…No, Really!” gave an overview of innovative and non-traditional business development opportunities, including mini summaries on real-life strategies used by AMCs to diversify revenue streams.
The session covered:
- How to generate ideas for AMCs.
- Ways to help legal departments migrate from “cost centers” to “revenue centers.”
- Regulatory and compliance considerations associated with such ideas.
PYA was the platinum sponsor for the event. View the slides here.
If you would like information about strategy and integration, contact one of the PYA executives below at (800) 270-9629.