New Equity Principal
Published July 2, 2019

PYA Announces New Equity Principal

PYA, a leading healthcare consulting and certified public accounting firm, is pleased to announce the promotion of Valerie Rock to the role of Equity Principal.  

PYA has announced that Valerie Rock has been promoted to Equity Principal, effective July 1, 2019.  In addition, seven other teammates have also been promoted throughout the Firm.

As part of the Firm’s Clinical Advisory Services team, Rock specializes in physician coding, reimbursement, and regulatory compliance.  She has been with PYA since the merger with GatesMoore in 2012, and became Senior Manager in 2017.  With more than 15 years of experience in healthcare consulting, Rock has assisted numerous clients with hospital-employed physician compliance and audit program development, physician and laboratory compliance program advisory support, non-physician practitioner compliance, and Medicare and Medicaid regulatory compliance and reimbursement methodologies.  Rock is credentialed through the Health Care Compliance Association as Certified in Healthcare Compliance and through the American Academy of Professional Coders as a Certified Professional Coder.

Rock’s experience has culminated into an ability to assist clients, such as healthcare investors, from hospitals to private equity (PE) firms, in assessing their compliance risk in potential acquisitions of physician practices.  She has garnered the trust of large health systems, PE-backed healthcare management firms, and their attorneys with her practical and honest approach to educating investors, physicians, hospitals, and regulators on important matters regarding compliance risk and appropriate healthcare billing.

“The Firm owners recognize Valerie as a hard-working, helpful teammate who cares about her colleagues, our clients, and our values,” said PYA President Marty Brown.  “Her commitment to personal growth is a significant accomplishment, having started in the role of Consulting Coordinator and demonstrating true grit to reach this achievement.”

Rock also holds a Bachelor of Arts in Biology from the University of North Carolina at Greensboro and is a small group leader and coach at 12Stone Church.

Additionally, PYA is proud to announce the promotion of the following professionals, also effective July 1: Kathryn Good, Audit & Assurance Senior Manager; Trevor Brown, Audit & Assurance Senior Manager; Becca Cox, Human Resources Manager; James Ferguson, Audit & Assurance Senior; Dwight Tarwater, Consulting/Strategy & Integration Senior; Colby Terry, Consulting/Strategy & Integration Senior; Emily Grover, Consulting/Compliance Advisory Project Coordinator.

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